Executive Team

U. Bertram (Bert) Ellis, Jr. Chairman of Vivex

Bert Ellis is a serial entrepreneur and investor having founded and operated numerous companies, both private and public.

Ellis serves as the CEO and Chairman of Ellis Capital, a consulting and investment firm primarily focused on the media, technology, healthcare, and fintech industries. Ellis primarily manages acquisitions, strategic relationships, and fund raising for his companies but has also been integrally involved in sales, operations, and strategic planning. He has managed multiple high growth companies and achieved significant returns for his investors.

Ellis previously founded and served as CEO of Act III Broadcasting, Ellis Communications, and iXL. He was a founding investor and Board member of WebMD.  He co-founded and currently serves as President of Titan Broadcasting.

Ellis holds an MBA from the Darden Graduate School of Business Administration at UVA and a BA in Economics from the University of Virginia.

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Tracy S. Anderson, President and Chief Executive Officer
Tracy S. Anderson has established an impressive career in the medical market by integrating his expertise as a skilled surgical technician with his corporate experience. A 1981 graduate of the University of Georgia, Anderson began working in the medical industry as a Cardiopulmonary Systems Specialist with Baxter Healthcare. After Baxter, he helped develop two intraocular lens companies, Ioptex, Inc. and Chiron, from the ground up. In 2002, Mr. Anderson founded Atlanta based T2MED, Inc., one of the Southeast’s most innovative private companies in the growing spinal device market. In 2008, Anderson merged T2 into Amendia Inc., as one of its founding partners. As President of its Sales and Marketing group, Amendia has grown to over $85 MM in sales since its inception. Throughout his career, Mr. Anderson has partnered with some of the medical industry’s top experts in the areas of cardiovascular surgery, ophthalmic surgery, spine surgery, sports medicine and oncology. He is a member of several professional organizations and advisory boards including the Advisory Committee for Surgical Technology at Gwinnett Tech in Lawrenceville, Georgia.

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Lou Barnes, B.S.Ed., MBA, CTBS, President and Chief Operating Officer

Lou Barnes is a twenty-six year veteran of the tissue banking industry, having most recently served as Executive Director of DCI Donor Services Tissue Bank, Inc. in Nashville, Tennessee. Prior to DCI, Mr. Barnes worked with other leading tissue banks, both in the for-profit and not-for-profit sectors. Mr. Barnes is the current Chair Elect of American Association of Tissue Banks (AATB) and a member of AATB’s Board of Governors. Mr. Barnes holds an undergraduate degree from the University of Georgia and graduate degree from the University of Alabama as well as designation of Certified Tissue Bank Specialist.

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Timothy Ganey, Chief Scientific Officer
Tim Ganey is Director of Orthopedic Research and Technology Development at the Atlanta Medical Center. He is also the recent President of co.don Tissue Engineering, a subsidiary of co.don AG. He has been published extensively in peer review journals and a lecturer at a variety of scientific meetings both domestically and overseas. Tim holds a B.S./B.A. degree at the University of Illinois and a Ph.D. degree at the University of South Florida. He is a member of eleven professional societies including the Orthopedic Research Society and the American Association for the Advancement of the Sciences. He has also been honored by various professional and business organizations, most recently as the 2000 winner of the Outstanding Research Award, Sofamor-Danek Award, Australian Spine Society. Further Tim is an Editorial Reviewer for industry publications including BioDrugs, Journal of Pediatric Orthopedics, Tissue Engineering, Journal of Shoulder and Elbow Surgery. Tim and his wife have four children and reside in Atlanta, Georgia. He is active in civic affairs including Paint Your Heart Out, Tampa and the Gulf Coast Life Science Initiative.

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Holly Mason, Vice President of MarketingA native of Georgia, Ms. Mason earned a Bachelor’s of Science in Psychology and Human and Organizational Development from Vanderbilt University. Upon graduation, she moved to New York City where she worked with the New Business Development Team at Univision. During this time, she was a valued team member, assisting with targeting and building relationships with new clients. With a passion for healthcare and a desire to use her background in science, Ms. Mason took a position with Berlex Laboratories, a subsidiary of Schering AG Germany. A quick learner, and poised to succeed, she was quickly promoted to Senior Sales Consultant. She was appointed District Trainer and was a consistent top sales performer due to her ability to assimilate and communicate relevant clinical data. Ms. Mason has a proven record of accomplishment in building and maintaining solid relationships. After returning home to Georgia, she joined Amendia, where she served as the Director of Marketing and Education for 3 years before being promoted to Vice President of Marketing. She joined Vivex at its inception and works closely with Mr. Anderson to build the brand that is Vivex.

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